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Get More Catering Gigs with a better website!

Social Media is the darling of web marketing currently, and even more so with Food Trailers and Food Trucks that are on a shoestring budget.

But I think there is a case to be made that your website (yes the old fashion website) is more important to your marketing than social media.

Here are the reasons…

1) SEO (Search engine optimization)

If you have a website people can search for you on google.

Even if someone types your company name and your Facebook or Twitter pages pulls up, that isn't enough!

What you want is for your page to pull up when someone searches Asian food truck catering, or food trucks your zip code or part of town.

A website that has pages with catering info, food served, location, chef bio, etc., will be indexed by google and in turn more attention from people who are searching for your exact services.

Tip

Don’t pay someone to do SEO when starting off, just google best practices. If you exhaust those efforts, then look to hire an expert.

2) Photos, photos and more photos…

With a website you can tell a story about your food with photos. Customers can’t taste or smell your food online, but having mouthwatering photos is the next best thing.

Tip:

Use a professional not your iPhone! Locally in Austin, TX we recommend Sweet Louise Photography for professional food photography.

Tip:

Check out http://barleyswine.com/food for a great example of using photos

3) Create personality, build your brand and design your own style.

With a static Twitter or Facebook interface there is very little you can do to add your own personal touch to the design or layout. However on a website you can have a section about the chef, or add links to menus and photos.

Tip:

Use a website builder where you can control the content, so you can tweak the page and keep cost low. We use www.spacecrafted.com . They offer low cost, do it yourself sites that automatically adjust to visitors using a smart phone or computer to view your site.

Tip:

Need a graphic designed for your website, try Fiverr.com for low cost options to outsource the work.

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